In the crucial middle phase of the funnel, digital sampling strategies are essential for maintaining the momentum of customer interest and nudging them towards making a purchase. Here’s how digital sampling can be effectively employed during the consideration stage:
01.
Sampling for Cart Abandoners:
Targeting customers who have added products to their cart but did not complete the purchase can recapture their interest. Providing samples at this stage can remind them of their initial interest and encourage them to reconsider.
02.
Retargeting with Samples:
For customers who have dropped off after visiting the cart page, retargeting them with sample offers can serve as a gentle nudge back towards your brand, potentially reducing cart abandonment rates.
Best suited for
01.
D2C Brands of Mid to High Scale:
Brands with at least 10,000 monthly buyers through their website can leverage digital sampling to effectively reduce customer acquisition costs while maintaining engagement.
02.
Brands Looking to Optimize Customer Acquisition Cost (CAC):
Digital sampling can be a cost-effective strategy for brands striving to optimize their spending on customer acquisition, providing a high ROI by converting warm leads into customers.
03.
Sampling at Point of Sale (Online and Offline):
Offering samples during the checkout process can be a decisive factor for customers who are still hesitating, whether they are shopping online or in a physical store.
04.
Sampling to Consumers at Relevant Locations:
Placing samples in strategic locations such as gyms, salons, hospitals, cafeterias, schools/colleges, and restaurants can effectively reach consumers in environments where they are more likely to be receptive to trying new products.
05.
Sampling to Existing Customers of Competing/Complementary Products:
By targeting customers who are already purchasing similar or complementary products, brands can position their samples as valuable alternatives or additions to the customers’ routines, enhancing the likelihood of conversion.
These targeted strategies ensure that your brand remains in the consideration set of potential customers, increasing the chances of progressing them towards the final purchase decision.
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