Launch Sampling by L'Oréal CeraVe

Launched L'Oréal's CeraVe in India with product digital sampling, hyper-targeting, and authenticated qualification for women.

Client

Sampling Partner

Unique Customers Reached

10+ Million

First data pointers collected

3 Lakh+

Launch Sampling by L'Oréal CeraVe

Introduction

Challenges and Opportunities

Campaign Strategy

The Journey

Implementation

Post campaign analysis

Conclusion

Introduction

L'Oréal India wanted to boost CeraVe’s reach in key markets, so they teamed up with FreeStand for a product sampling campaign that maximized customer engagement. Here's how it worked:

Targeted Campaign Setup: Leveraged Meta Ads, Instagram, and WhatsApp chatbots for precise targeting.
SaaS-Powered Sampling: Used FreeStand's platform for data-driven insights and campaign execution.

The result? A high-impact, measurable sampling campaign that drove real engagement.

"My Skin has never felt so fresh and Moisturised"

Nikita Soni

CeraVe Sample Claimaint

Challenges and Opportunities

Imagine this: CeraVe is all over your social media feed, featured in beauty reels, and gaining tons of buzz. Yet, it’s nowhere to be found in Indian stores! This was exactly the scenario before L'Oréal’s big launch. Indian consumers were excited but left hanging without a way to buy the product.

Spotting this gap, L'Oréal India saw the perfect moment to step in, meet the growing demand, and make a powerful market debut. Curious about how they did it?

Let’s dive in!

Campaign Strategy

L'Oréal CeraVe made an exciting debut in India with a tailored product sampling approach! They gave women in Delhi and Mumbai the chance to try CeraVe products customized to their skin conditions.

The goal? Build a loyal base of early product champions and customers in these regions through digital marketing - more precisely Digital Product Sampling.

Personalized skincare experience
Focused on key regions: Delhi and Mumbai
First-time launch: A strategic move for L'Oréal

The Journey

Executed using FreeStand’s cutting-edge SaaS platform, the campaign utilized precise digital strategies to target and engage 18 to 45 year old women in New Delhi and Mumbai.

Now we can't just give everyone a skincare product without knowing their skintype, so here is what we did.
The innovative use of personalised chatbots for real-time consumer interaction enabled the brand to figure out the skin type their target audience has as well as to deliver different samples according to skin challenges and data analytics tools for capturing consumer behavior and preferences facilitated a deeply personalized engagement strategy.

This approach allowed CeraVe to overcome significant challenges, such as the vast geographic and demographic diversity of India and the low ratio of dermatologists to the population.

This sampling campaign simply would be impossible to imagine without the modern day marketing tools. Sampling has been the same forever, FreeStand’s sampling innovation coupled with the targeting abilities of Meta platforms and automated chatbots enabled the brand to deliver a targeted, measurable, qualified and most importantly pilferage free sampling experience.

Implementation

[Awareness] Meta Ads: Used to distribute the sample claim offer amongst target customers. Our media activation was well received, we saw a click through rate greater than 1.5% across unique creatives. 10+ million unique impressions were delivered.
[Interaction] Instagram and Whatsapp Chatbot Platform: Destination for customers to have a real-time engagement with CeraVe’s verified instagram profile. The interaction was used to capture consent, profile the customer, capture delivery details, share delivery related information and capture customer feedback. At peak the chatbot on instagram handled a traffic upwards of 1000 customers per minute.
[Interaction, Data and Operations] FreeStand Sampling SaaS Platform: Manages all the operations involved with executing a digital product sampling campaign, including, customer interactions, data, analytics, fulfillment operations, customer qualification and re-interaction. 2000+ deliveries were executed on peak traffic days with a TAT of 3 days.

Post campaign analysis

Now the work FreeStand did to conduct product sampling for L'Oreal CeraVe launch was beyond the industry standard. Combine a great product by L'Oreal India, a supportive team and an approach which suprasses average industry metrics, you have the product sampling marketing experience that only FreeStand can deliver!

[Reach] Over 10million + women living in Delhi and Mumbai with distinct skin conditions.
[Interaction] Over 2 Lakh + women exchanged over 2 Million + messages directly with the brand’s own Instagram and Whatsapp hosted chatbots.
[High feedback rate]: We garnered 30x more than average market feedback rate and a high intent for immediate purchase.
[High Customer Interaction]: Utilising a chatbot system that held consumer attention for an average of 2:30 minutes.
[Robust Data Collection]: Gathering 7x more than average unique first-party data per person that revealed top pin codes for retargeting and prevalent skin challenges, which informed ongoing and future marketing strategies.

Conclusion

The launch of L'Oréal CeraVe in India, facilitated by FreeStand, not only filled a significant market gap but also set a new standard for product sampling in the country. The campaign's success illustrates an exemplary case of brand activation where digital innovation meets strategic market penetration, achieving substantial business impact and consumer engagement.

For this campaign FreeStand won 03 different Industry Awards!