Digital Sampling

Baby Care & Parenting

Sep-Oct, 2022

Customised sampling for Piramal Little’s

Piramal's Little's campaign was a targeted digital initiative designed to engage parents of infants and promote Piramal’s range of baby products. Leveraging advanced digital sampling, the campaign aimed to provide direct product trials to a carefully selected audience, fostering brand trust and customer loyalty.

Client

Sampling Partner

Digital Sampling

Baby Care & Parenting

Sep-Oct, 2022

Customised sampling for Piramal Little’s

Piramal's Little's campaign was a targeted digital initiative designed to engage parents of infants and promote Piramal’s range of baby products. Leveraging advanced digital sampling, the campaign aimed to provide direct product trials to a carefully selected audience, fostering brand trust and customer loyalty.

Client

Sampling Partner

Digital Sampling

Baby Care & Parenting

Sep-Oct, 2022

Customised sampling for Piramal Little’s

Piramal's Little's campaign was a targeted digital initiative designed to engage parents of infants and promote Piramal’s range of baby products. Leveraging advanced digital sampling, the campaign aimed to provide direct product trials to a carefully selected audience, fostering brand trust and customer loyalty.

Client

Sampling Partner

Customer Satisfaction (95.4%)

4/5 Stars

Personalisation

Qualification + Automated SKU selection

Introduction

The Piramal Little’s campaign was developed to introduce and familiarise young parents to Piramal’s baby product line through firsthand experience, using targeted digital interactions to distribute samples efficiently.

"Not a lot of people give selection choice for baby products, this was a unique and pleasant experience"

Sanjana

Piramal Sample Claimaint

Challenges and Opportunities

Facing the challenge of establishing reliability in a market flooded with baby care products, Piramal chose digital sampling as a strategy to break through the clutter. This approach allowed them to directly reach parents of infants, providing them with a tangible experience of the product quality and effectiveness.

Campaign Strategy

The main objective was to enhance product visibility and drive adoption among new parents by providing them an opportunity to trial the products with custom diaper sizes according to sample claimant requirement.

The campaign also aimed to gather valuable consumer feedback to inform future product and marketing strategies.

The Journey

The journey included identifying and targeting the ideal customer profile — parents with infants under 12 months old — and engaging them through sophisticated digital channels to offer a personalised product experience.

We personalised the claiming journey through Assured Qualification according to the age of the child the parent has along with Automated SKU selection of the Piramal Diaper size.

Implementation

  • Targeting and Consumer Interaction: Implemented a chatbot to engage potential customers, asking specific questions about their babies to qualify them for a sample.

  • Sample Distribution: Managed logistics to deliver samples directly to qualified parents, ensuring a smooth customer experience from online engagement to physical product trial.

  • Feedback Collection: Automated feedback collection post-sample delivery to gauge customer satisfaction and gather insights on product effectiveness.

Post campaign analysis

  • The campaign successfully engaged thousands of parents, with 3,216 conversions on our targeted ads and we were able to receive 33% confirmed sample claims leading to 15% actual purchase intents recorded.

  • Feedback was overwhelmingly positive, with 95.4% parents giving 4 out of 5 stars, a significant percentage of parents praising the product’s quality and expressing a willingness to purchase.

Conclusion

Piramal Little’s campaign effectively demonstrated the power of digital sampling in the baby care industry. By providing parents with a risk-free way to trial products,

Piramal not only enhanced its brand reputation but also established a solid foundation for customer loyalty. This case study underscores the strategic value of digital sampling in building brand trust and accelerating consumer adoption in targeted demographics.

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Made with ❤️ in Delhi

©2024 Freestand Pvt. Ltd.

Security | Privacy Notice | SaaS Agreement | Data Processing Agreement | Cookie Policy

Made with ❤️ in Delhi

©2024 Freestand Pvt. Ltd.

Security | Privacy Notice | SaaS Agreement | Data Processing Agreement | Cookie Policy