E-commerce

Health care

March 2024

In-store sampling for Zandu Nityam

Zandu Nityam executed a "phygital" (physical + digital) sampling activation to introduce their digestive aid product to a targeted consumer base using the LoveLocal platform, combining in-store experiences with digital engagement strategies.

Client

Sampling Partner

E-commerce

Health care

March 2024

In-store sampling for Zandu Nityam

Zandu Nityam executed a "phygital" (physical + digital) sampling activation to introduce their digestive aid product to a targeted consumer base using the LoveLocal platform, combining in-store experiences with digital engagement strategies.

Client

Sampling Partner

E-commerce

Health care

March 2024

In-store sampling for Zandu Nityam

Zandu Nityam executed a "phygital" (physical + digital) sampling activation to introduce their digestive aid product to a targeted consumer base using the LoveLocal platform, combining in-store experiences with digital engagement strategies.

Client

Sampling Partner

Stores Activated

600+

Number of Satisfied Customers

75,000

Introduction

The campaign was designed to utilize the high traffic and targeting capabilities of the LoveLocal app to deliver Zandu Nityam samples directly to consumers purchasing related digestive products.

"For Health care products always start with getting your customer to trust the product & try is first"

Sneh Soni

CBO, FreeStand Sampling

Challenges and Opportunities

Zandu faced the challenge of enhancing product visibility and consumer trials in a saturated market. Sampling was chosen to directly influence purchase decisions and boost brand recognition by engaging consumers at the point of sale.

Campaign Strategy

The primary objective was to increase brand recall and conversion rates for Zandu Nityam by delivering a hands-on product experience to potential customers.

The Journey

The journey involved a meticulously planned collaboration between digital targeting and physical distribution, ensuring a seamless consumer experience from online engagement to physical product trial.

Implementation

  • Targeted Digital Campaigns: Initiated pre-sampling marketing on LoveLocal to prime potential customers.

  • In-Store Execution: Strategically handed over samples alongside purchases made in stores, enhancing the consumer shopping experience.

  • Tracking and Analysis: Employed 30 and 60-day tracking metrics to monitor post-sampling purchase behaviors.

Post campaign analysis

The campaign successfully created over 75,000 happy customers and generated massive brand impressions, leading to significant increases in both short-term purchases and long-term brand loyalty.

Conclusion

This innovative campaign demonstrated the effectiveness of integrating digital strategies with traditional retail environments to boost FMCG product visibility and consumer engagement. Zandu Nityam’s strategic use of "phygital" sampling has set a benchmark for other brands in the industry.

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Made with ❤️ in Delhi

©2024 Freestand Pvt. Ltd.

Security | Privacy Notice | SaaS Agreement | Data Processing Agreement | Cookie Policy

Made with ❤️ in Delhi

©2024 Freestand Pvt. Ltd.

Security | Privacy Notice | SaaS Agreement | Data Processing Agreement | Cookie Policy